At what point does too much advertising about a new product tip over into negative feeling towards said product?
Finally, after being not literally, but figuratively rained out all last week and the first 80% of this week we got to ride the bike into work today.
Started down, still down.
Miata Top Transitions since 10/24/08: 218
Miata Top Transitions since 10/24/08: 218
By the “unfried side”, I assume you’re talking about KFC’s new grilled chicken. They made a huge mess out of their free 2 piece meal deal. They advertised it on Oprah, then backed out after too many people took advantage of the deal. Not sure how the publicity on that worked, but seems like they are going overboard on the ads now.
I blogged about it on 5/07 at http://newfromclt.blogspot.com/2009/05/unthink-what-you-thought-about-kfc.html. Overall, I wasn’t impressed. If I’m going to KFC, I want it FRIED!!
I know they are disparately trying to re-invent themselves, but it might almost be better if they took a page from car manufacturers and opened a new chain of restaurants with a different name (like Lexus and Toyota or Acura and Honda) serving the grilled chicken with basically the same side dishes, just packaged differently…
Ummm.… taking a page from car manufacturers might not be a wise thing right now… See GM and Chrysler for example…