I bought a new car in November. They sent me a survey to fill out rating my experience with the purchase. I thought about throwing it out, I now swear that thought is true, but Mazda thinks I filled it out. As a way of thanking me they sent me a bottle of touch-up paint. That was the end of January. About a week later I got a second bottle, it was packaged differently and included a couple of other items, but the main contents was a bottle of touch-up paint. This last Saturday, a familiar envelope arrived in the mail, that’s right, another bottle of touch-up paint. So Sunday I emailed them:
From: “Brian Bogardus” <firstname.lastname@example.org>
Sent: Sunday, March 28, 2004 10:35 AM
Subject: Stop it. You are creeping me out.
Dear Mr. Customer Assistance,
November 24, 2003 — Purchase a new 2003 Garnet Red Miata
January 28, 2004 — Receive a bottle touch-up paint as a thank you for filling out a survey I swear I threw in the trash, but must have completed.
February 7, 2004 — Receive a second bottle of touch-up paint inside a miniature steering wheel replica along with some other things, including a letter that welcomes me to the “Emotion of Motion.”
March 27, 2004 — Receive a third bottle of touch-up paint with what looks like the exact same letter as accompanied the first bottle.
Thanks for the first bottle as I already have had a use for it, but stop already, one more bottle and I’ll be able to paint my wife’s Civic Garnet Red to match the Miata. If you feel a further need to thank me for buying your product a $10 gas card or similar would be nice to offset the cost of the required premium fuel.
Today I got a reply:
From: “CustomerAssistance” <CustomerAssistance@mazdausa.com>
To: “Brian Bogardus” <email@example.com>
Sent: Monday, March 29, 2004 04:33 PM
Subject: Re: Stop it. You are creeping me out. (KMM203077V95587L0KM)
Thank you for contacting Mazda North American Operations. I appreciate the opportunity to respond to you.
Thanks for alerting us to the additional, unintentional mailings that you received. I have forwarded your comments to our Marketing contacts to ensure that no further welcome packages are sent.
Again, thank you for contacting Mazda. It has been my pleasure to assist you. Please feel free to reply to this message with any further questions or comments.
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Specialist, Customer Assistance E-Business
Oh no you don’t, filling out a survey is what got me nto this mess to begin with…